Launching the world's smartest audio brand
The Situation
Pioneer Rayz came to us with an innovative product which was already in Apple Stores worldwide. However, their brand was failing to represent how innovative their products truly were and was failing to connect with their core target audience.
The Solution
Powerhouse led a global brand refresh designed to better communicate the brand’s unique offerings and engage their millennial audience both on social media and in retail environments. We then leveraged this new brand direction to develop an entirely new e-commerce shopping experience and ad campaigns for various marketing channels.
How we helped
We strived to develop a brand that captured the empowered feeling a consumer would get from using such an innovative product.
We developed brand guidelines that are extremely easy to use to ensure that all consumer touch points have a cohesive brand feel despite the large number of stakeholders involved in daily execution.
We worked with Rayz on a recurring basis to develop ad campaigns that would both optimize and elevate the brand to its newly developed standards.
