Designing the DTC home for Bev's zero sugar canned wine
The Situation
When Bev approached us, their sugar-free canned wine was already a winning product. With their vibrant, outspoken personality, they were seeing good reach on social media, but they wanted us to bring that energy into their digital experience and make DTC a prominent part of their business.
The Solution
We helped them bring their brand to life with a full redesign and relaunch of DrinkBev.com. At every touch point, we implemented best-in-class CRO strategies, driving a lift in DTC performance across the board. Sixty days after launch, Bev was seeing a staggering 300% increase in sales MoM. Along with reinforcing key value props, we identified optimizations to increase conversion rate, average order value, retention, and ultimately lifetime value.
How we helped
We created custom, engaging interactions throughout the site to complement their witty tone and empowering "break the glass" message.
We brought Bev's playful, summertime vibe to life with Bev World, an animated landscape to enrich the site's navigation experience.
We presented their products alongside fun, expressive imagery that you can almost taste.
